Brew Street & Plaidurday

Friday, October 3 — Brew Street & Plaidurday

Brew Street kicks off at 6 p.m. on Lakeshore Drive behind the Keweenaw Brewing Company (KBC). Guests can enjoy cold pours from KBC, food trucks, and live music from Toni Saari, The Make Believe Spurs, and Bob Hiltunen. Social district cups will be available, with $1 from each sale donated to the Carnegie Museum of the Keweenaw to preserve local history.

At 7 p.m., Brew Street also hosts this year’s official Plaidurday group photo, moving the tradition downtown for the first time. Visitors are encouraged to don their flannel and join the record-setting photo, a Keweenaw tradition since 2023. Visit Keweenaw knows it holds the world record from Plaidurday in 2023 for the most people together wearing plaid, even though the record book wouldn’t recognize it. Now, we’re focused on bringing the fun experience downtown and enhancing the evening lineup! Expect delicious, local food trucks and cold pours from the KBC!

Lakeshore Drive will be closed between Suomi Restaurant and the KBC parking lot entrance to allow space for the event. Admission is free; beverages are available for purchase by those 21+ inside at the KBC bar.

The Carnegie Museum will have a Brew Street exhibit on display through the event for folks to learn more about Houghton’s historic roots in brewing beer!